We specialize in the heavy lifting that moves the needle.

If you’re reading this then there is a very good chance your startup has already experienced some level of success.

Maybe you’ve landed enough early customers that you’ve validated a need for what you offer and now you’ve raised some money and it’s time to build what you’ve got into a full-featured product to go after a bigger market. Or maybe you’ve found the holy grail of product-market fit (with the glorious hockey-stick growth curve to show for it) and now you’re iterating like crazy to keep up with the momentum you’ve been working so hard to build. Or somewhere in between.

Regardless of what stage your B2B SaaS business is at, the universal truth is that you need great engineers, with both skill and experience, in order to succeed. You already have some on your team but if you’re growing quickly, you’re going to need more help. The challenge is that the most experienced engineers are usually the hardest to recruit and retain, especially by startups. Different engineers also have different strengths and weaknesses, even at the senior level. The result is that most engineering teams at startups have gaps in at least one of the of these areas: skill, experience, capacity.

You guessed it: this is where we come in 👋🏼 You get to pick and choose which of our services and skills you need and how much of our time you need (hours per month). We’ll then work with you each month to make sure the right engineers are available for your project 🚀.

So without further ado, here’s our list of the most common areas that our Principal Software Engineers have experience in and can help with:

  • New Technologies
    • Proof of Concept / Prototyping
    • Evaluation and Selection
    • Reference Feature Implementation -> Selecting and building an initial feature as a “template” or coding pattern that other developers can follow to implement more features using the same solution pattern
  • Team Lead / Tech Lead
  • Planning
    • Backlog Refinement
    • Sprint Planning
    • Assisting with Product Roadmap – Estimating / Triaging / Prioritizing
  • Technical Design
    • Product Architecture
    • Technical Feature Design
    • API Design
    • Large-Scale Refactoring
  • Full-Stack Feature Implementation
  • Reviews
    • Requirements Reviews – Epics / Stories / Docs
    • Tech Stack Reviews
    • Architecture Reviews
    • Code Reviews / Audits
    • PR Reviews
    • Process Reviews
    • Identifying Technical Debt
  • Analysis
    • Complex Problem Solving
    • Making Tough Decisions / Judgement Calls – based on 10+ years of hands-on experience as both engineers and founders
  • Establishing + Promoting Best Practices

  • Dev Environment Optimization

  • Test Automation – Unit, Integration, E2E

  • Performance
    • Testing -> Planning + Managing + Executing
    • Tuning
    • Monitoring
    • Scaling -> Balancing practicality vs premature optimization
    • Areas: Frontend / Backend / Full-stack / Database / Cloud
  • Dev Ops
    • Infrastructure as Code
    • Docker
    • AWS
    • CI/CD Automation
  • Security

  • AI
    • Prompt Engineering
    • GPT APIs
  • Continuous Improvement
    • Sprint Retrospectives
    • Process Improvement
    • Mentoring + Growth
    • Developer Training
  • Effective Communication – across all levels of the organization

  • Sales Engineering
    • Preparing For + Joining Sales Calls
    • Designing + Conducting Product Demos
    • Handling Objections
    • Solution Architecture
    • Creating Quotes / Estimates

Our Favorite Tools


  • JavaScript
  • TypeScript
  • Vue
  • React
  • Bootstrap
  • Tailwind


  • JavaScript
  • TypeScript
  • Node.js
  • Express
  • Java
  • Spring Boot
  • Kotlin


  • PostgreSQL
  • MySQL
  • MongoDB


  • AWS
  • Docker
  • DigitalOcean


  • BDD
  • Jest
  • Cucumber.js
  • Selenium WebDriver


  • React Native
  • Flutter
  • PWAs


  • GPT APIs

Rounding Out The Team

Of course, most software projects have a need for engineers spanning a broad spectrum of skill levels and experience. Not every task demands a principal engineer on the case. So while our specialty is tackling the challenging high-impact things that make or break a project, we also have a solid in-house team of junior to senior engineers ready to jump on tasks with just as much enthusiasm, dedication and conscientiousness.

Alright, now that you know the kinds of things we excel at, how about we take a quick look at some case studies

Reach Us

All our team members are based in the US or Canada.